“I want to save money, and I just need a website.” This is something we hear often, and that’s completely fine; we respect that you’ve got a budget, you’ve got priorities, and you are trying to run a successful business. The problem is, when
One of the reasons we’ve recently packaged advisory into a product (although we have always provided this service) is because we have a tendency to start asking frustrating questions. Well, actually, we start asking important, identity and brand forming questions that business owners have not thought to ask themselves that can lead to meaningful and uncomfortable change. During the interview, Almin says, “If you go up to any business owner and ask them what their business is about, most people would fumble.”
We do this because we can make “just a website” living in cyberspace, but it won’t help you if it doesn’t rank, if you’re not speaking to your customers, or if poor user experience turns people off as soon as they land on it. Something we try to do is to manage instant gratification. To make a website that is effective, we want to reach your target market, tick those SEO boxes, and help your business succeed.
Any web designer or sales and marketer can do the standard deliverables that are inherent to their job. Still, they don’t offer a complete picture of your business and how each component should be informed by market research and an overall roadmap. That is what we’re getting at; that advisory is the foundation from which all these other components start to tie in, make sense and work for you.
Before anything happens on ads, social media, or website design, we make that roadmap.
Without advisory, you are just throwing money at the wind and hoping it lands on a landmine of success without any strategy or roadmap.
Almin admits, “It’s like having the answers to the test; advisory is a cheat sheet. It baffles me how many people will bypass this process to save a few bucks.”
You may find that your website or whatever steps you have made towards a digital presence hinder you, missed the mark entirely and require revisiting later. Without the advisory process, jumping right to web design often leads to gaps in design, brand and target markets.
During the interview, Almin explains, “There is an easy way and the right way to do things, and often the right way is easier.” The website is a hub, and from that website, you can build out dots that are all connected. We give you the “what,” the “why,” and the “how” to empower your business strategy.
You’re looking to expand, invest and build, but you’re unsure where to put your resources. That is where advisory comes in. If your finances were a mess, or you needed IT help, you would hire a professional. You hire professionals for many other departments, but many people will do their SEO, web design and sales strategy all on their own. A considerable contributor to this trend is the abundance of information and resources out there. Business building, sales and marketing do not require standardization. So many people think they can pick this up without going through this experience, in-depth appreciation of the technological tools, or the overarching understanding of how these areas of their business interconnect.
While some of the benefits of advisory indeed stem from trial, error, and experience, but also hard-hitting, organic market research. “We don’t just say we are the experts; we take our knowledge and overlay that with market research. We have a panel of 100,000 people across Canada, and we use that information to validate everything we are looking at. We look for statistically significant expertise to reinforce our strategy for your business.”
No matter what stage your company is at when you come to StyleLabs, the first step is a brain dump. We want to learn everything about you, and we ask questions you haven’t thought to recategorize that way; we de-structurize cemented identity and ideas about who you are and what you do. We take that unstructured data, and we take all that information, and we identify all those pillars to be addressed. We use this to inform our advisory meetings with further research and tools, and finally, we aggregate this all together to give you a roadmap.
In this way, together with niche market data and research, we can follow the data to help you stretch and pivot. Not every tactic is the same. Every business is distinctly different and has its niche and with that niche is an entirely different sales and marketing plan.
Almin explains after we identify this information, “We never hold a client hostage; we give them everything. We never hold their proprietary information over them. We educate them and tell them what they don’t know so they can make intelligent decisions.” We know that telling them what they don’t know will help them understand the value and importance of advisory and its continuous relationship.
He explains, “advisory is an ongoing basis. We integrate ourselves as a business partner, no love em’ and leave em’ attitude. We nurture and help them level up long-term, and it all starts with a foundational advisory, regardless of where you are in the life cycle.”
Whether your business is just starting out, looking to expand or looking for a rescue, we have the knowledge, experience, skills and tools to create your roadmap and fully equip you with a shiny, reliable vehicle to get you there. Don’t waste your time and money where you don’t need to, and don’t head down the wrong path blindly without a plan, a reason, and a roadmap. Contact us if you’re seeking a roadmap for your digital business journey.
This week we launched our first LIVE episode of our Series, Samurai Under The Hood, which looks at some common questions our clients ask and gives a comprehensive look at all those things, “you don’t know that you don’t know.” We had a solid start to our series by really delving into the role of advisory, and the hazards of jumpstarting web design or social media without a roadmap. We took it a step further by looking at what happens when we decide we don’t want to spend the money or we don’t see the immediate value in advisory, so we opt for the standard package of a bare-bones website design and social media package. In this episode, we also talk about that, while getting at least a web design may seem like a step in the right direction, it can actually be a misstep in the wrong direction. We discussed that one of the most significant barriers to accessing the game-changing benefits of advisory when it comes to digital transformation is that no matter what stage of the life-cycle your business is at, most just “don’t know what they don’t know.”
“I want to save money, and I just need a website.” This is something we hear often, and that’s completely fine; we respect that you’ve got a budget, you’ve got priorities, and you are trying to run a successful business. The problem is, when
One of the reasons we’ve recently packaged advisory into a product (although we have always provided this service) is because we have a tendency to start asking frustrating questions. Well, actually, we start asking important, identity and brand forming questions that business owners have not thought to ask themselves that can lead to meaningful and uncomfortable change. During the interview, Almin says, “If you go up to any business owner and ask them what their business is about, most people would fumble.”
We do this because we can make “just a website” living in cyberspace, but it won’t help you if it doesn’t rank, if you’re not speaking to your customers, or if poor user experience turns people off as soon as they land on it. Something we try to do is to manage instant gratification. To make a website that is effective, we want to reach your target market, tick those SEO boxes, and help your business succeed.
Any web designer or sales and marketer can do the standard deliverables that are inherent to their job. Still, they don’t offer a complete picture of your business and how each component should be informed by market research and an overall roadmap. That is what we’re getting at; that advisory is the foundation from which all these other components start to tie in, make sense and work for you.
Before anything happens on ads, social media, or website design, we make that roadmap.
Without advisory, you are just throwing money at the wind and hoping it lands on a landmine of success without any strategy or roadmap.
Almin admits, “It’s like having the answers to the test; advisory is a cheat sheet. It baffles me how many people will bypass this process to save a few bucks.”
You may find that your website or whatever steps you have made towards a digital presence hinder you, missed the mark entirely and require revisiting later. Without the advisory process, jumping right to web design often leads to gaps in design, brand and target markets.
During the interview, Almin explains, “There is an easy way and the right way to do things, and often the right way is easier.” The website is a hub, and from that website, you can build out dots that are all connected. We give you the “what,” the “why,” and the “how” to empower your business strategy.
You’re looking to expand, invest and build, but you’re unsure where to put your resources. That is where advisory comes in. If your finances were a mess, or you needed IT help, you would hire a professional. You hire professionals for many other departments, but many people will do their SEO, web design and sales strategy all on their own. A considerable contributor to this trend is the abundance of information and resources out there. Business building, sales and marketing do not require standardization. So many people think they can pick this up without going through this experience, in-depth appreciation of the technological tools, or the overarching understanding of how these areas of their business interconnect.
While some of the benefits of advisory indeed stem from trial, error, and experience, but also hard-hitting, organic market research. “We don’t just say we are the experts; we take our knowledge and overlay that with market research. We have a panel of 100,000 people across Canada, and we use that information to validate everything we are looking at. We look for statistically significant expertise to reinforce our strategy for your business.”
No matter what stage your company is at when you come to StyleLabs, the first step is a brain dump. We want to learn everything about you, and we ask questions you haven’t thought to recategorize that way; we de-structurize cemented identity and ideas about who you are and what you do. We take that unstructured data, and we take all that information, and we identify all those pillars to be addressed. We use this to inform our advisory meetings with further research and tools, and finally, we aggregate this all together to give you a roadmap.
In this way, together with niche market data and research, we can follow the data to help you stretch and pivot. Not every tactic is the same. Every business is distinctly different and has its niche and with that niche is an entirely different sales and marketing plan.
Almin explains after we identify this information, “We never hold a client hostage; we give them everything. We never hold their proprietary information over them. We educate them and tell them what they don’t know so they can make intelligent decisions.” We know that telling them what they don’t know will help them understand the value and importance of advisory and its continuous relationship.
He explains, “advisory is an ongoing basis. We integrate ourselves as a business partner, no love em’ and leave em’ attitude. We nurture and help them level up long-term, and it all starts with a foundational advisory, regardless of where you are in the life cycle.”
Whether your business is just starting out, looking to expand or looking for a rescue, we have the knowledge, experience, skills and tools to create your roadmap and fully equip you with a shiny, reliable vehicle to get you there. Don’t waste your time and money where you don’t need to, and don’t head down the wrong path blindly without a plan, a reason, and a roadmap. Contact us if you’re seeking a roadmap for your digital business journey.
Lorem ipsum dolor sit amet, quod omnesque sea te. Qui latine fabellas ad, fastidii scaevola instructior ad est. Malorum democritum duo ea, usu sale viris insolens no, cu probo semper tamquam sea. Ex assum officiis omittantur vel, docendi corpora sed in. Erant clita dictas sea ex, prima quodsi postulant ad usu. Mucius incorrupte duo an, qui exerci recteque reformidans in.
Loren ipsum dolor sit amet, quod omnesque sea te. Qui latine fabellas ad, fastidii scaevola instructior ad est. Malorum democritum duo ea, usu sale viris insolens no, cu probo semper tamquam sea. Ex assum officiis omittantur vel, docendi corpora sed in. Erant clita dictas sea ex, prima quodsi postulant ad usu. Mucius incorrupte duo an, qui exerci recteque reformidans in.
