6 Tips For Building a Great Website

In today’s market, a strong online presence is crucial to stand out from your competitors. Here are 6 principles of excellent website design, and how our team at Stylelabs Calgary can help you build a unique, creative, and competitive website for your business.

No matter the size of your business, or what services you provide, investing in web design services to build your brand awareness and online presence is absolutely crucial. A great website will help you:

  • Reach more customers, not just in your city, but worldwide.
  • Be accessible 24/7 to potential customers
  • Build better customer service and relationships
  • Increase sales
  • Prove your credibility and expertise

Websites Work! No matter what your business or profession, a professionally designed website can help you generate business, promote goodwill among customers, and deliver strong marketing messages.

Creative and Professional Web Design in Calgary

At Stylelabs, we know just how important web design is. All of our websites are creative, attractive, and intuitive. They engage audiences with their beautiful designs, but most importantly, they convert users into customers.

Want to know how we can help build your business?

The 6 Basic Principles of Great Website Design

Creating a website for your company is no small responsibility because a website is the first time new visitors get introduced to your brand, it is used to educate potential clients, and the ultimate goal is to convert those visitors into paying customers.

So what makes a good website? How can you ensure that your website engages users and drives conversions? Here are 6 basic principles of great website design:

  1. Each page must have a specific purpose. Good website design always caters to the needs of the customer. Are your visitors looking for information, entertainment, or to transact with your company? Each page of your website must have a clear purpose and must exist to fulfill a specific need for your website users in the most effective way.

  2. Your website must communicate clearly to your customers. People on the web want to access information quickly, so it’s crucial that the information on your website is easy to read and digest. In this regard, you may want to consider avoiding long windy sentences, and instead organizing your information using bullet points and sub headings.

  3. Your images must be engaging. A picture can speak a thousand words and choosing the right images for your website can help you connect with your target audience. You may also want to consider using videos as these have been proven to be just as effective as communicating as a well-written piece of text.

  4. Your website should be mobile friendly. Many customers now want to access websites from their cell phones, so it’s very important to ensure your website is mobile friendly and responsive. If it’s not, you should consider rebuilding it in a responsive layout, or you can build a dedicated mobile site.

  5. It has to be easy to use. In today’s day and age, a website HAS TO be easy to use. We live in an instant gratification based society, so if a site is too hard to use, the visitor will leave and find a competitor.

  6. It should use the right font, font size, and text color. Text placement, colors, font choices and sizes all play a huge roll in what makes a site easy to follow, clean, and organized. By paying attention to these small details, you’re likely to keep visitors on your site for longer.

Why Choose Stylelabs: Investing in Professional Web Design

At Stylelabs Calgary, we understand that in today’s digital frontier, a strong online presence is not an option: it is a MUST. Our team has over 10 years of experience in SEO and web design services, and we know what it takes to succeed in the digital space.

  • We enjoy strong relationships with over 300 long term clients
  • More than 90% of these clients are on the first page of google.
  • More than 90% of them generate at least a 15:1 return on their investment.

Want to Get Started?

From professional website design and content writing to comprehensive SEO services, our team at Stylelabs has the knowledge, experience, and expertise to boost your company’s online presence and help your business grow.

To find out more, visit our Calgary office at 622-5th Avenue SW, Unit 222. Alternatively, you can contact us at (587) 880-3358 or fill in our online contact form.


You won't be hiring just a web designer to build a website nor hire a marketer to build your digital presence - You will have both and much more! What makes us different is that we are Entrepreneurs that specialize in marketing and technology.

There's a certain amount of maturity and experience you need in order to build a functioning ecosystem. You need someone who's been there, who's failed, rebounded, and succeeded. You need someone who understands where the blind spots are and how to mitigate them. Could StyleLabs be a good fit? Only one way to find out - contact us below, book a FREE Consultation, or call us at 1-855-681-1932.

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